Besides music videos, Fortnite and Mukbangs, something that always trends on YouTube is drama channels.
YouTube went from high production content to channels that dish all the tea on their counterparts making videos on the same platform.
What if someone has developed the perfect potion of both drama and high production content? Shane Dawson seems to have done so.
Besides Dawson himself being the center of many scandals, he has recently turned his channel into a type of reality tv talk show. With Dawson comparing himself as the YouTube Ellen, he has found a way to bring in viewers by having guests reveal their own tea in his mini multi-part docu-style series.
With Shane having guests such as GRAV3YARDGIRL, Tana right after Tanacon and most recently Jeffree Star, he has found a way to make drama appealing by bringing guests that are usually involved in internet feuds and creating a documentary of their life.
What makes drama so appealing in the first place?
Reality TV allows Americans to fantasize about gaining status through automatic fame. Ordinary people can watch the shows, see people like themselves and imagine that they too could become celebrities by being on television. It does not matter as much that the contestants often are shown in an unfavorable light; the fact that millions of Americans are paying attention means that the contestants are important.